As a Product Management Marketing Specialist, I spearheaded market intelligence of our driver assistance and automated driving portfolio. Due to its nature, I had to master a product-centered, strategical mindset, with the corresponding business foundations. While the position itself was not technical, an engineering background was a must.
My day-to-day activities consisted:
- Market analysis
- Competitor profiling
- Preliminary research for Merger & Acquistion opportunities
- Competitor and OEM roadmap monitoring
- Supporting competitor "wargaming" events
- Supporting user research studies, including sweet spot and pain spot identification
- Benchmarking roadmap creation
- Collaboration with our central and regional (NA, CN, JP) stakeholders
Additionally, I provided Product Management Services for our central organization, which included two main topics. First, the content management and webpage design of an internal portal intended for our sales organization. Secondly, the organization and moderation of a monthly, global TeleConference, which was an informative meeting series, providing the latest status of the ongoing innovation and development activities of our (future) products.
On top of these, I participated in a working group, Culture and Leadership Workshop, where we defined the future targets for organizational culture, and for the desired leadership qualities.
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