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Bosch

TL;DR: I gained first-hand experience in the development and product management of assisted and automated driving systems, and so the embedded software devlopment. My roles enabled me to build expertise in both technical and product-centered mindsets.
Roles:  Product Management Marketing Specialist, System Integration Engineer
Duration: 4,5 years cumulated
Methods: Product Management, Competitive Intelligence, Market Analysis, User Research, Systems Engineering, System Integration, Content Management, Project Management
Tools: DScout, Vector CAN tools, IBM Rational DOORS, JIRA, FirstSpirit, SalesForce, C, dxl
Location: Budapest - HU, Leonberg - DE

Product Management

At Bosch, day by day, we were advancing vehicle autonomy with the aim to reach a better fault-rate than humans. I took part of this process as a Product Management Marketing Specialist. In this position, I had end-to-end responsibility for the market intelligence of our driver assistance and automated driving solutions. Due to its nature, I had to master a product-centered, strategical mindset, with the corresponding business foundations. My regular activities consisted:
  • Market analysis
  • Competitor profiling
  • Preliminary research for Merger & Acquistion possibilities
  • Competitor and OEM roadmap monitoring
  • Supporting competitor "wargaming" events
  • Supporting user research studies, including sweet spot and pain spot identification
  • Benchmarking roadmap creation
  • Collaboration with our central and regional (NA, CN, JP) stakeholders
Additionally, I provided Product Management Services for our central organization, which inlcuded two main topics. First, the content management and webpage design of our main window to our sales organization, the so called Sales Portal. Secondly, the organization and moderation of our tri-weekly Sales TeleConference, which was an informative meeting series, where we provided the latest status of the ongoing innovation and development phases of our (future) products.
On top of these, I participated in a working group, Culture and Leadership Workshop, where we defined the future targets for organizational culture, and for the desired leadership qualities.
My work enabled me to be up-to-date with the most recent industry trends, consequently with the improvement possibilities, and I see that the automotive firms are not paying enough attention to the human aspects of automated mobility, through the chase of technological advancements. In the future, I plan to make in impact in this area, so I have decided to pursue a master's degree in Human-Computer Interaction.

System integration

As a System Integration Engineer, I took part in the development radar-based advanced driver assistance systems (ADAS) with comfort functions like adaptive cruise control, and safety functions like automated emergency braking. I had comprehensive responsibility for integration, test, validation, and release of our embedded software and systems, with direct support for the technical project manager. This position mixes the technical and management sides of engineering. I followed through the whole development cycle of our systems, acting as an interface between the customer and our internal develpment:
  • Initial customer requirements analysis, and support of project acquisition
  • Analysis of the proposed built-in environment, in cooperation with our HW department
  • Scheduling and organizing the prototype vehicles
  • Executing bench tests for our radar sensor
  • Preparing the vehicles for test runs, including the diagnosis of vehicle, and the setup of measurement technic, with gateway software programming (in C) if necessary
  • Organizing different test runs, and handling the acquired measurement data
  • Managing defects, and change requests, in close cooperation with the subsystem developers
  • Validation of production lines, and supporting field claims
Continuing my journey within Bosch, I changed to a Marketing Specialist position, to take an active part in the daily activities of our Product Management department.
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